Don't
Make the Top 30 SEO Mistake
By Michael
Murray
SEO
consultants will tell you that you need to be in the Top 30 or
you can pretty much give up any hope of getting a visitor to your
web site.
Yes,
there is truth in that Top 30 goal. Occasionally, a potential
customer will make his or her way to the #30 position in search
of a particular product or service. The odds just aren't that
high.
Yet,
industry research and ongoing search engine user behavior analysis
shows that most people will focus on the first few results. Who
can blame them? It takes a great deal of patience to wade through
the rest of the options.
It's
going to mean a great deal more if you can get that prized search
term in the Top 10 (first screen) or even the Top 3 or Top 5 with
the right SEO marketing strategies.
With
so much competition, is that even possible? Yes - if you're realistic.
Here's the key: don't spend an inordinate amount of time in the
single keyword "cars" if you offer something more specific, such
as "automotive accessories." You stand a much better chance of
getting that coveted top spot with a more reasonable search phrase.
Don't
ignore those single words if they really represent what you do.
Generally, single words have a fighting chance if other SEO factors
are rooting for you along the way, including pages with lots of
content, options to include content up high, other pages featuring
the same keyword, a domain name with the keyword, a page name
with the keyword and plenty of link popularity built around the
keyword. You just have to tie it all together.
Obviously,
fewer people search for "automotive accessories" than "cars."
But you'll be able to reach more search engine users - and prospective
customers - if you frame most of your SEO strategy around specific
search engine phrases that adequately reflect what you do. Join
the Top 10 Club and reap the benefits.
Michael
Murray is vice president of Fathom SEO, a Cleveland, Ohio-based
search engine
optimization firm. He authored the “U.S. Manufacturers Resist
Natural Search Engine Optimization (SEO) and Online Sales Leads”
study and a white paper, "Search Engine Marketing: Get in the
Game." michael@fathomseo.com
Article
Source: http://EzineArticles.com/
