DIY
SEO
By Mark
White
Part
1. Wordtracker for keywords.
A
problem for all new webmasters has always been SEO or search engine
optimisation.
The
problem starts with the age-old question of how do I design my
website so people can find it?
Lets
assume that you have an idea for a website that will enable you
to make a bit of extra cash, you have a product of your own or
you have an affiliation you believe in and you want to make sure
that the people searching for your product will find your site
over your competitors. How do you start?
Step
1
KEYWORDS
Finding the right keywords for your product is vital, the right
keywords on your site will mean the difference between being found
and not being found. How do we find these keywords and how do
we use them?
First
stop is a visit to wordtracker.com Using the trial version should
be enough.
Let’s
say that you sell widgets, type widget into the box and you will
get this; 1. widget
2. apple
3. Apple
4. widgets
5. synastry
6. Macintosh
7. security
Clicking
on the word widget on the top of this list will bring up another
list that contains the word widget.
Lets
take a look at the top 5 on that list.
Keyword
Count Predict Dig
widget 154 132
widgets 120 103
widget the world watcher 26 22
desktop widgets 22 19
definition for a widget 19 16
The
table contains the following information:
Count
- This shows the number of times a particular keyword has appeared
in our database. E.g. Our database currently holds 373 million
words. A count of 147 tells us that this particular word has appeared
147 times out of 373 million (this is over a two-month period).
Predicted
- This is the maximum total predicted traffic for all of the major
search engines/pay per bids and directories. It is based on the
current 24-hour period.
Dig
- When you perform any kind of search in the keyword universe,
you can now dig down to the next level. E.g. search for 'gambling'.
Then, when you click on 'online gambling', just the results for
'online gambling' come up, click on 'online gambling in states'
and so on. Great for focusing on niches.
Clicking
on each word again adds it to your basket. The next step is to
compare these keywords in order to find the best keyword for you,
You
are looking for a keyword with a high KEI or Keyword Effectiveness
Index, what’s this?
In
a nutshell: Look for the keywords near the top. The higher the
KEI, the more popular your keywords are, and the less competition
they have. Which means you have a better chance of getting to
the top.
Now
you have found your high KEI ranking keywords you have to sprinkle
them about your home page and insert them into you meta-tags.
The next article in this series will discuss meta-tags, using
the title tag, and basic page design that will give your visitors
a pleasing site to look at.
Mark
white has been involved in IT for 16 years. More information on
website optimisation and for free advice visit small-website-advice.com
For
affordable SEO services visit get-listed-quickly.com
Article
Source: http://EzineArticles.com/
